AI Solutions
Custom AI workflows for lead qualification, email operations, customer support, reporting automation, and internal process optimisation. Built to compound — each workflow reduces manual effort permanently.
AI Solutions / Server-Side Tracking / CRO
I help businesses grow with better data and smarter AI.
I design and implement AI workflows, server-side measurement infrastructure, and conversion programmes that give businesses a real competitive edge — not just dashboards, but decisions.
Available for select projects
Core expertise
AI + Data + Tracking From server-side measurement to intelligent automation.
100%
First-party data
AI
Powered workflows
Server-Side GTM
AI Automation
GA4
Meta CAPI
CRO
A/B Testing
Google Ads
BigQuery
Server-Side GTM
AI Automation
GA4
Meta CAPI
CRO
A/B Testing
Google Ads
BigQuery
What I Do
The full stack from data to decision.
Most businesses have data — but not insight. I close that gap by building the measurement foundation first, then layering in AI to act on it. The result is a business that knows what's working, improves faster, and spends less time on manual work.
Server-Side Tracking
GA4 server-side GTM implementation, Google Ads conversion tracking, Meta CAPI, and BigQuery integration. Full first-party data ownership with no reliance on unreliable browser signals.
See how it works →CRO & Analytics
Funnel audits, A/B experiment design and execution (Convert.com), GA4 configuration, and landing page strategy. Every recommendation tied to a measurable outcome.
Web Development
React applications, real-time multiplayer tools, Shopify theme work, and performance improvements. Clean, fast, and built for the specific job — not for complexity's sake.
Selected Work
Real projects, measurable impact.
Real-Time Web App
Multiplayer quiz and raffle platform
Designed and built a real-time event platform used live across multiple screens simultaneously. WebSocket-backed with host, player, and presentation views — zero dropped connections.
- React + Cloudflare Workers + Durable Objects
- Sub-100ms real-time sync
- Room management, leaderboards, confetti
Measurement
Server-side tracking implementation
Built a full three-phase measurement infrastructure — GA4 foundation, Google Ads conversion tracking, Meta CAPI — on a high-volume ecommerce site where browser tracking was unreliable.
Ecommerce CRO
Conversion experiment programme
Ran a structured A/B testing programme for a Shopify store — hero layout, pricing presentation, CTA placement — using Convert.com with GA4 as the measurement layer.
10+
AI workflows deployed
SS
Server-side GTM expert
3x
Faster experiment cycles
48h
Typical audit turnaround
Process
Practical, measurable, and built around outcomes.
01
Diagnose
Audit your data layer, analytics setup, tracking gaps, and workflow bottlenecks before touching anything. Know the real problem, not the assumed one.
02
Build
Implement the highest-leverage fix first — a solid measurement foundation, an AI workflow, or a conversion test — then compound from there.
03
Measure
Track impact with clean event schemas, reliable dashboards, and a prioritised backlog so every next step is driven by evidence, not opinion.
Contact
Tell me what you are trying to solve.
Whether it is a tracking gap, an AI use case, or a conversion problem — send a short note and I will reply with the sharpest next step. No obligation, no sales pitch.